Monday, November 30, 2009

The force is strong with this one.

The New York Times Magazine had a great article about ThinkGeek's Tauntaun Sleeping Bag and the power of a dedicated fanbase. ThinkGeek developed this product with the hopes of getting approval from Lucasfilm, but when they couldn't even get in for a meeting, they gave up and just included the product on their site as a joke on April Fool's Day.

Cue the fans. The product was so popular that ThinkGeek consumers (a few who happened to work at Lucasfilm) managed to stir up enough emails, phone calls, and jedi mind tricks so that the product is now actually in production and offered on the ThinkGeek website. Enjoy, and watch out for those Wampa attacks.

image courtesy of ThinkGeek

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